What is Direct Mail?
Direct mail is a powerful communication channel. It allows you to deliver a tangible piece of marketing into the hands of your existing and potential customers. Unlike most other channels, direct mail allows you to target only those individual households you want your campaign to reach.
For other channels such as TV, out of home and door drop, wastage is an accepted part of the process and even when some filters are applied, the campaign can never be at individual household level. With targeted direct mail we can help you minimise wastage at every step of the way from removing opt outs and those on the Mail Preference Service, to ensuring that the call to action is relevant to the demographic receiving your campaign.
How it works
We work with you to understand your target audience for the campaign. Whether that’s existing customers for a retention offer or potential new customers as part of your acquisition activity, we’ll agree together the exact search profile you need.
Once we’ve identified the audience for your campaign and excluded any households that you wish to remove, we work with you to create and fulfil the direct mail campaign itself. That means competitive quotes coupled with expert advice on design, print, fulfilment and postage. We take care of the whole process for you to keep things simple.
How it can help your business
An effective direct mail campaign can drive response in a way no other channel can. Whether you’re placing a sample of your product in the hands of your target audience or sending them an offer they can’t refuse, its proven to deliver strong response rates.
By helping you to make your direct mail marketing as targeted and innovative as possible, we work to improve your ROI and achieve your acquisition and retention marketing goals.
If you want to find out for yourself why direct mail has seen such a resurgence in popularity in recent years, speak to our team today about your next campaign and how it can work for you.