Data driven marketing

We give your business a strategic marketing advantage by helping you to identify the individuals most likely to become your future customers and creating innovative, measurable campaigns to engage with them.

Our unique live marketing database is powered by over 30 sources, aggregated and continuously updated to determine the most accurate and up to date information about every household in the UK. We combine our data know-how with a focus on your customer profile and best in class analytics, to power your marketing.

Why we’re different

Traditionally, direct marketing has relied on purchasing data lists to identify and target prospective customers. Those lists begin to degrade as soon as they are created, leading to outdated information and poor engagement.

We don’t believe in static lists and we don’t believe in selling our data. Instead, we combine live property analysis, with comprehensive individual demographic profiles, to build an up to the minute picture of your existing and potential customers. Instead of selling you a list of records, we retain control of our data at all times and act on your behalf to create and fulfil a campaign.

Our Services

Our services

We provide expert consultancy for customer profiling and direct marketing campaigns. By working closely with you and your team we aim to significantly improve the performance of your marketing campaigns.

We offer an end-to-end service with the flexibility to offer only the parts of the process which you require. From creative and print through to analysis and ROI reporting, this means we can meet your business needs in the most relevant and appropriate way possible.

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Why you need us

Successful marketing requires the right message, delivered in the right way, to the right person. We can help you to communicate effectively with your new and existing customers via targeted acquisition or retention marketing.



In-depth demographic targeting allows you to understand your individual customers like never before, and reach potential new ones in a truly relevant, targeted way.



Our custom-built property database provides a depth of information you won’t find anywhere else, allowing you to target your campaigns with incredible accuracy.

Our Clients

We’re a trusted data expert for companies large and small across a number of industries. From household names in retail, to titans of the property world, we’ve had extensive experience of delivering tangible results in a variety of markets.

BNPP Strutt & Parker

What our
clients are saying

“Address Intelligence have been a valued media partner of ours for over 5 years. Their unique data sources combined with end to end direct mail service ensure that our client’s sales and marketing strategy is targeted, well informed and delivers results.”
Chris Jones
Space & Time
“An uplift in engagement and ROI is evident post broadcast of AI powered collateral as the accuracy of the data enables more precise targeting of our clients’ potential customer base via direct mail.”
Toby Wilson, Partner
Adgenda Media International
“Over the past couple of years, Add Intel have successfully helped us reach new target audiences. Along the way our account team have suggested ways to learn from campaigns and constantly improve our results, as well as helping us track and report the ROI back to our stakeholders.”
Jodi Zucker