What is Database Intelligence?
Profiling your existing database gives you a full understanding of your business from your very first customer right up until today. Database Intelligence gives you that insight in a format that helps you inform your marketing across all channels, not just direct mail.
We offer additional segmentation by product line or spend to help you understand what works best for your business and why.
How it works
We confirm the size of your current database and a brief for analysis. The information we hold about your customers and their properties is overlaid onto the data provided by you to create a full and detailed profile of every individual. We create a profiling report using all available data to give you valuable insights about your existing customer base and the profile segments within it.
Profiling can be completed at a variety of depth levels, providing accessible and cost effective reports for your business.
How it can help your business
Our unique custom-built system enables us to produce detailed analysis in a fraction of the time taken by most providers, which means you get better information, faster. This insight into how your customer profile has changed over time is invaluable for informing your wider marketing and business strategy.
Whether you’re looking for insight to inform a campaign or simply to better understand your existing customers, speak to us today about your current database and profiling requirements.