Necessity is the mother of invention. A market leading luxury lifestyle publisher was seeking the best possible target and distribution service available to improve and refine circulation of its high quality magazines. Unwilling to settle for what was available the founders set about building the best solution in-house and Address Intelligence was born.
Analysis of all properties in London lead to the population of Address Intelligence with unrivalled proprietary data, providing accurate coverage of criteria such as value, number of bedrooms, type of property, tenure, amongst others. Address Intelligence developed in-house sophisticated coding and algorithms, combined with market data to create the foundation on which the current system is based.
New and existing estate agent clients recognised the powerful marketing opportunity of Address Intelligence. The system was developed into a commercial platform and adopted by agents such as Knight Frank, Savills and Strutt & Parker.
Address Intelligence extended coverage to all of England, Scotland and Wales, providing the most comprehensive and accurate data of properties for our clients. Development of the demographic profiles of residents for all properties advanced progress, as Address Intelligence attracted the attention of new markets, such as health, travel, grey market and retail.
Comprehensive demographic analysis, powered by consumer data, combined with the detailed and full property data now provides clients across numerous markets the opportunity to profile their clients, and work with Address Intelligence to build their own, bespoke prospect campaigns throughout the UK. Superb ROI against traditional direct mail, press and below-the-line activity ensures Address Intelligence is fast becoming a fundamental part of many clients future marketing plans.